eMedia21 Charter
Best Practices
1. Document, create and improve industry best practices for digital content management and distribution.
2. Create and validate best practices for cross-platform content sharing across all media types.
3. Share case studies featuring successful cross-domain publishing.
Digital Strategies
1. Engage senior managers and technologists to understand overall print-digital strategy for industry and the related efficiencies and advantages of cross platform content creation.
2. Use cross-platform technology to optimize multi-channel content distribution.
3. Frame out business cases and evangelize why digital content is strategic to the business.
Metadata, Technology and Workflow Standards
1. Support adoption of industry metadata specifications by encouraging industry suppliers to create compatible products.
2. Encourage industry to develop technologies that interoperate across multiple suppliers and domains.
3. Provide recommendations through IDEAlliance that help publishers find suppliers and technologies that meet specifications and standards defined by Working Group.
