eMedia Pros

Set Your Strategy for Effective Cross-Media Publishing 

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As publishers, advertisers and brand owners strive to keep pace with the shifting publishing and media markets, the question of cross-media publishing has moved from the theoretical to the urgently practical. Companies who rely on print-centric workflows have spent (some would say wasted) millions of dollars on content migration plans for Web, interactive and mobile publishing channels. At the same time, non-print channel companies wrestle with content management, DAM and digital rights issues. Many excellent tools and technologies have emerged — often utilizing XML-based standards and innovative workflows. However, the path to success is often blocked by limited understanding — often in the very people tasked with creating viable eMedia strategies!

To equip a new generation of eMedia Professionals, IDEAlliance is creating an online certification program. It is a series of in-depth courses, taught by experts in each topic, and aimed at group or team leaders, senior-level production staff and content managers. Once these individuals have completed the course, they will be better able to design, specify and work with the systems and technologies essential to content publishing. Projects will have shorter learning curves and fewer “rookie mistakes.” Above all, eMedia Certified Professionals will have a better grasp of changing needs within their companies, and will be better able to facilitate positive, profitable change.

Announcing Summer Boot Camp July 20-22

Summer eMedia Boot Camp will run July 20 - July 22.  This three day session will provide a foundation for you to join the live learning block, "Unleashing the Power of XML" that begins July 27.  XML is the key to cross-media content delivery.  So this is the opportunity to get up to speed.  Gain an understanding of what XML is, the basics of XML and how it can help you deliver to the iPad and beyond!  Prices for those beginning this technology learning program in the summer have been discounted.  
►Learn more now!
► Register For SUMMER Boot Camp!

Press Releases

►Set Your Strategy for Effective Cross-Media Publishing
►Microsoft and censhare to Sponsor Cross-Media Publishing Program 
►New Sponsors Support the eMedia Program

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